Author Archives: Kari Skipper Foster

About Kari Skipper Foster

Community builder, singer, proud social marketing nerd with Corrigan Partners.
by | May 31, 2013 · 12:06 pm

The importance of being social

As I began helping a client, a children’s hospital, manage their Facebook page, I noticed that their page was not set up such that they could interact throughout Facebook as their page. This meant that they could not visit, like or comment on other pages and therefore were undoubtedly missing out on news and valuable connections. With their blessing, I fixed the situation and began interacting with community pages on their behalf.

One day while acting as the page I came across a charity local to them whose mission it is to provide special outings to kids with disabilities. “Perfect.” I thought, and I liked the page. The next day I received a private message from them to my client’s page reading “Thank you for liking our page…” The note went on to ask if there was a wish list of items that they could use to go shopping for the children.  They showed up the following week with games and necessities.

Don’t underestimate the importance of being present and engaging with your online communities. I can’t tell you the number of times my posting schedule has been rearranged because of something I saw in my page’s Newsfeed. There are a lot of good, noteworthy things happening in your community; share the love and it will likely come back to you.Donation

2 Comments

Filed under Healthcare Social Media

Tagged as , , , ,

by | April 16, 2013 · 8:55 am

Tools and reminders for using social media during an emergency

While going through some files this past weekend, I came across an emergency communications tool that I created some time ago for a client and thought “Hey, with summer’s  sometimes volatile weather soon upon us this would be a good tool to share for my Tuesday blog post.” Like almost everyone else, I had no idea what Monday would hold. So, I share this hoping you’ll complete the form and never need to use it. 

The power and importance of social media cannot be overstated, especially in times of emergency. A well thought out emergency communication plan will be vital. A record of login information can help you save critical time in the unfortunate event that an emergency arises.

There are a couple things to keep in mind when you prepare your actual communication: Continue reading →

Leave a Comment

Filed under Social Media

Tagged as , , ,

by | March 5, 2013 · 4:20 pm

Facebook contests: are you following the rules?

facebook-like-iconRecently, I’ve had a number of clients ask for advice about running a contest on their brand’s Facebook page. Maybe they had extra promotional items left over from Heart Month or were just looking for a quick boost to their numbers and wanted to post something like: “The next ten people to like this post will receive…” Seems harmless enough, doesn’t it? Not if you’re Facebook. Continue reading →

Leave a Comment

Filed under Healthcare Social Media, Social Media

Tagged as , , , ,

by | September 13, 2012 · 2:40 pm

WE’RE LOOKING FORWARD TO SHSMD 2012

Next week, several members of Corrigan Partners will be attending the SHSMD Connections 2012 conference in Philadelphia. We are delighted to once again be presenting and exhibiting, as well as sponsoring the Corrigan Partners SIG breakfast on Friday morning of the conference.

We always look forward to this gathering as it provides the opportunity to connect with old friends and make some new ones. Conference organizers do a great job of bringing together industry thought leaders who inspire new ideas on strategy, brand, and healthcare marketing. With the fast and furious pace of change in healthcare these days, there’s sure to be no shortage of thought-provoking ideas.

Wednesday, Karen Corrigan will team up with Rob Klein and Candace Quinn to present ‘Where Do We Go from Here? Changing Markets to Marketeers.’ This session will explore changes and challenges in the marketing discipline resulting from the new economics of healthcare reform, restructuring and consolidating markets, rapid adoption of web, social and mobile technologies and escalating competitive activity.

Thursday will find Karen, Carla Bryant and Brian Whitman “doing lunch” at the Coffey Talk Round-Table Luncheon. Be sure to join one of the discussions they’ll be leading:

Karen: The Chief Marketing Executive’s New Agenda: Growth, Innovation, Accountability
Carla: Pin to Win: Pinterest Strategies to Optimize Return
Brian: Rural Healthcare Marketing

The Corrigan Partners SIG Sunrise Breakfast on Friday is one of our favorite events as it provides a perfect opportunity to network and learn from and with others about the topics that most interest you. We love to facilitate brainstorming and creative problem solving and this event lets us do so on a large scale.

We hope to see you next week at what is sure to be an informative and inspiring conference. Please make a point to stop by the Brains on Demand booth #710 and say hello. We’d love to see you!

Leave a Comment

Filed under Corrigan Partners

Tagged as , , ,